Renowned Pakistani singer Atif Aslam has launched an ambitious project, Borderless World, with the goal of eliminating artistic boundaries and offering a global stage for emerging musical talent.
The grand unveiling took place at a cinema in Lahore, attracting some of Pakistan’s most prominent entertainment figures. Celebrities such as Sahir Ali Bagga, Bilal Saeed, Hamza Ali Abbasi, Naimal Khawar Abbasi, Saba Qamar, Emmad Irfani, and Anoushey Ashraf attended the event, along with acclaimed filmmaker Bilal Lashari, producer Ammara Hikmat, and singer Shae Gill, who lent their support to the initiative.
During his speech, Atif Aslam described Borderless World as a platform where musicians, poets, and artists can express their creativity without limitations. “This will be a world where artistic borders do not exist and dreams know no boundaries,” he stated.
Reflecting on his journey, Atif shared that his early years focused on playback singing, but now he has the time and freedom to create something truly personal. “This was the ideal moment to bring Borderless World to life,” he said.
The project seeks to redefine the creative landscape by encouraging artistic collaboration and providing a global platform for rising talent. Atif also hinted that the venture would bring elements of his earlier musical style while introducing new sounds. “Somewhere, you’ll hear the old Atif Aslam again,” he teased.
With Borderless World, Atif Aslam aims to elevate his music and Pakistan’s artistic community to unprecedented heights.
