Javeria Saud Criticizes Industry’s Fixation on Brands

Javeria Saud, a fearless and outspoken Pakistani celebrity, never hesitates to share her thoughts on social issues, controversies, and industry behaviors. As a talented producer and actor, she has earned admiration for her performances in hit dramas like Yeh Zindagi Hai, Nand, Paristan, Baby Baji, Baby Baji Ki Bahuwain, and Muhabbat Starangi. Currently, audiences are applauding her roles in Bajjo and Muhabbat Aur Mehngai.

Javeria Saud Criticizes Industry’s Brand Fixation

Recently, during her appearance on Madeha Naqvi’s morning show Subh Ka Samaa, Javeria Saud openly criticized the entertainment industry’s obsession with brands.

She stated, “Despite having vast exposure through travel and work, many media professionals still hold the same narrow mindset—that if you’re not wearing a branded outfit, you’re considered classless or cheap. They judge people based on labels rather than personal style. However, true class is not about expensive clothes but about how you carry yourself. Elegance and confidence in any attire define style, not the price tag.”

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